The Founders Frenzy competition was set up into brackets. Two teams went up against each other in each round of the competition, and the winner proceeded onto the next round. In the first round of the competition, 64 teams competed using 30-second elevator pitches. Sensenium Medical’s Nuria Varela delivered the pitch where she won the judge’s favor and the team proceeded to the 2nd round of the competition. In the second round, 32 teams competed with a 30-second pitch of the team’s Triple Bottom Line. Sensenium Medical’s Stella Doering went up against CADWeave and unanimously won the judge’s vote to move the team onto the 3rd round of the competition.
In the third round, the social media round, Sensenium Medical came neck and neck up against Evergy, but lost in the last hour of the competition. Sensenium Medical did not proceed any further in the Founders Frenzy competition, but were proud to make it down to the last 16 teams and further developed their 30 second pitches.